Digital Boost in Latin America

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Author(s): Alexandro Herrera
Collection: Latin America 2012 - Uncovering opportunities
Keywords: Business Trends, Society, Emerging Markets

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Latin America will be boasting of the greatest Internet growth in the coming years. However, it is the unique character of the online world which makes the internet a natural and attractive medium for marketers to connect with consumers. To understand not only the behavior but also the needs and attitudes of Latin- American digital consumers is key to planning a digital strategy in the region. 


Date of publication: 3.05.2012
ISBN: 92-831-0259-2
Order Code: 62215_12
Number of pages: 9

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