The ESOMAR researcher paper archive is now open!
Members can sign in now for free access to the ESOMAR research paper archive
|Author(s): Alexandro Herrera
Collection: Latin America 2012 - Uncovering opportunities
Keywords: Business Trends, Society, Emerging Markets
|PDF version (download)|
Members: EUR 0.00
Latin America will be boasting of the greatest Internet growth in the coming years. However, it is the unique character of the online world which makes the internet a natural and attractive medium for marketers to connect with consumers. To understand not only the behavior but also the needs and attitudes of Latin- American digital consumers is key to planning a digital strategy in the region.