Multi-Language Multi-Continent B2B Community Panel
How B2B research can effectively span the world

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Author(s): Monique Morden, Eddie Accomando
Collection: Latin America 2012 - Uncovering opportunities
Keywords: Community Panels

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How B2B panels can successfully thrive in the international sphere of online research is explored in this presentation.

Learn from Texas Instruments about leveraging the power of a community panel to maximise research among a relatively small target market. Case studies demonstrate the pros and cons of a B2B community panel as well as the considerations for doing research in multiple continents. Learnings about conducting community panels within South America will be the focus taking language, culture and technological aspects into account when designing and managing a community panel. 


Date of publication: 3.05.2012
ISBN: 92-831-0259-2
Order Code: 62215_15
Number of pages: 15

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