Research in a World Without Questions

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Author(s): Tom Ewing, Bob Pankauskas
Collection: Congress 2012 - Accelerating Excellence - Celebrating 65 Years And Beyond
Keywords: Data Mining, Ethnographic Research, Innovation, Social Networks

ESOMAR Best Paper Award 2012/2013
ESOMAR Congress 2012 Award Winner - Best Paper Overall
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A world without questions imagines a world where directly asking questions is banned How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining, interactive presentation. Researchers are adjusting to the challenge of a data-rich world. The message will be both a celebration of research innovation, and a focused and practical guide to the emerging methodologies of a ‘post-respondent’ world.

Date of publication: 13.09.2012
ISBN: 92-831-0260-6
Order Code: 67596_04
Number of pages: 19

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