Self-ethnography for User Experience Design
Embedding user behaviours directly into the design process

List of publications
Visual Description
Visual Description

Author(s): Riki Neill, Sharmila Subramanian, Katherine Gough
Collection: Qualitative 2012 - Informing Strategic Decision Making and Action
Keywords: Ethnographic Research, Market Research Online Communities (MROC)

PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

An evolved approach to capturing and understanding consumer behaviour that utilises mobile and online tools in one project stream is demonstrated in this presentation. a meta-cognitive approach to self-ethnography that involves training participants to be more self-aware within tasks can result in richer behaviourial data capture and insights that can provide powerful catalysts for the design process. in doing so, this presentation will show how self-aware documentation can be as powerful a research approach as in-situ observation. How this methodology is currently being incorporated into Nokia’s Concept development research process in Consumer intelligence is illustrated, having demonstrated agile, efficient data capture and analysis for user experience development.




Date of publication: 08.11.2012
ISBN: 92-831-0263-0
Order Code: 71722_08
Number of pages: 13

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password


Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services:
publications@esomar.org