The ESOMAR researcher paper archive is now open!
Members can sign in now for free access to the ESOMAR research paper archive
|Author(s): Marcin Rzepka
Collection: CEE research Forum 2012 - Global fuel for local boost!
Keywords: Emerging Markets
|PDF version (download)|
Members: EUR 0.00
This paper is based on over 15 years of experience in carrying out multinational projects in CEE countries and spans from technical solutions going through facilities and ending with methodological background. The main focus is to show what kind of methodological circumstances should be taken into consideration in carrying out CEE research projects, while avoiding thinking about the region as a group of similar countries.