Training the next generation
It’s market research, but not as we know it

List of publications
Visual Description
Visual Description

Author(s): Mike Cooke, Phyllis MacFarlane
Collection: Congress 2007 - Excellence - Celebrating 60 years
Keywords: Employee Research

ESOMAR Best Paper Award 2007/2008
ESOMAR Congress 2007 Award Winner - Best Case History
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

GfK NOP is seeking to develop excellence through the use of Web 2.0 tools on its graduate training programme by adopting a new organisational form known as the 'Community of Practice' approach. It has led us into a world where our avatar has conducted interviews in Second Life and we have used social networks for research purposes.

We believe this approach will produce market researchers who are more attuned to client requirements of the future, and could possibly retain more talent within the industry.

Date of publication: 19.09.2007
ISBN: 92-831-0208-8
Order Code: CON07_06
Number of pages: 18

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: