Converging technology, diverging lives

List of publications
Visual Description
Visual Description

Author(s): Mikael Bjorling, Erik Kruse, Fredrik Ohrfelt
Collection: Telecom 2006
Keywords: Ethnographic Research

ESOMAR Best Paper Award 2006/2007
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

Teenagers are often described as insatiable consumers who are at the forefront of the development of media and communication. However, there are other sides to the story. Always being connected and available can come at high price.

Based on ethnographical research in Sweden, Spain and the US, this paper explores how teenagers who are extensive users of technology actually have mixed feelings about the sheer abundance of communication and media options that they are surrounded by.

Teenage attitudes towards the convergence of telecom technologies are founded in an increased need for control over technology and communication. On a larger scale, the convergence and personalisation of telephones, computers and TV devices has had a fundamental effect on interaction between teenagers and their families.




Date of publication: 08.10.2006
ISBN: 92-831-0203-7
Order Code: S318_02
Number of pages: 17

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password


Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services:
publications@esomar.org