What drives innovation?
The inspiration for corporate innovation

List of publications
Visual Description
Visual Description

Author(s): Renee Callahan, Gwen Ishmael, Leyla Namiranian
Collection: Innovate 2006
Keywords: In-Depth Interviews

ESOMAR Best Paper Award 2005/2006
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

An effort to understand innovation drivers - those factors that motivate and shape innovation efforts, and determine their success or failure - seemed to be a promising way to discover what factors make for success and failure in innovation.

The authors interviewed executives from a range of industries responsible for innovation efforts with the goal to find common innovation drivers that could be linked to successes and failures.Ultimately, their stories indicated it was critical 'lynchpin drivers' rather than the initial driver behind the innovation, that led either to a successful or to a failed innovation.




Date of publication: 10.05.2006
ISBN: 92-831-0195-2
Order Code: S312_09
Number of pages: 14

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password


Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services:
publications@esomar.org