Doot doot. From bpm to spm
How inner feeling become outer signs

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Author(s): Hans-Bert Matoul, Michael Wittenberg
Collection: Qualitative 2007
Keywords: In-Depth Interviews, Focus Groups, Blogs

ESOMAR Best Paper Award 2007/2008
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What do people and bees have in common? From BpM – Beats per minute – to SpM – Signs and Symbols per Minute – will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play – also as consumers.

We will explain why people have to become autodidact ethnologists in order to travel successfully within the increasing symbolic maze.

We will further show how this development is decisively influenced by the people’s ways of dealing with emotions and what the consequences for future strategies of research could be.



Date of publication: 12.11.2007
ISBN: 92-831-0212-6
Order Code: S324_10
Number of pages: 17

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