Intimate and intimidating
Understanding trends and patterns in food and eating culture

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Author(s): Jens Lönneker, Sebastian Buggert, Kirsten Juchem
Collection: Qualitative 2008
Keywords: Statistic Analysis, In-Depth Interviews

ESOMAR Best Paper Award 2008/2009
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Eating behaviour is less and less determined by choice, tradition, social class or peer group and more and more driven by each situation and its particular requirements. This holds true even for the complex and traditional categories of food and beverages, not to mention many other categories of products and services. Thus, eliciting these patterns will help to understand why certain food and beverage products and brands typically appear in certain eating and drinking situations, and how marketing and advertising can strategically address these situations and their Verfassungen.

Date of publication: 20.11.2008
ISBN: 92-831-0227-4
Order Code: S333
Number of pages: 17

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