The Last Frontier of Asia
The potential of market research to drive economic and social development in Myanmar

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Author(s): Ron Gailey, Chris Riquier
Collection: Asia Pacific 2013 - Asia On The Move
Keywords: In-Depth Interviews, Economic Trends, Emerging Markets

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In 2012, Myanmar accelerated its course of political and economic reform. Given its position as Asias last significant frontier economy, global and regional research suppliers and their clients have been quick to explore the opportunity for growth presented by the easing of sanctions in the country.
Drawing from the first comprehensive study of the consumer landscape in Myanmar since the easing of sanctions, this presentation will explore these growth opportunities from three perspectives: the agency, the client and the consumer. It will also provide significant insights taken from 10,275 interviews conducted with consumers in Myanmar from all socio-economic classes and geographies

Date of publication: 7.04.2013
ISBN: 92-831-0265-7
Order Code: 117126_01
Number of pages: 19

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