Innovation in the digital space
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In light of the“3 P’s of Innovation” Perspective, Process and Product, the focus of this paper and presentation will be two-fold:
1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for our internal digital clients, and
2) A case study of following the “3 P’s” through our work on the first preschool-targeted game for the Nintendo Wii on the market in the U.S.
Date of publication:
S331_03Number of pages:
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