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Innovation in the digital space

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Author(s): J. Alyson Bryant
Collection: Innovate 2008
Keywords: Innovation

ESOMAR Best Paper Award 2007/2008
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In light of the“3 P’s of Innovation” Perspective, Process and Product, the focus of this paper and presentation will be two-fold:

1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for our internal digital clients, and
2) A case study of following the “3 P’s” through our work on the first preschool-targeted game for the Nintendo Wii on the market in the U.S.

Date of publication: 16.06.2008
ISBN: 92-831-0223-1
Order Code: S331_03
Number of pages: 10

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