What does research 2.0 mean to consumers in Asia Pacific?

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Author(s): Ray Poynter, Steve Cierpicki, Pete Cape, Andrew Lewis, Shizue Vieira
Collection: Asia Pacific 2009
Keywords: Web Panel, Market Research Online Communities (MROC)

ESOMAR Best Paper Award 2008/2009
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This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:

  • Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in other parts of the world?
  • How will Asia Pacific consumers respond to requests to: blog, upload images, to comment, to discuss, and to engage in online collaboration?
  • Are there differences, in terms of Research 2.0, between cultures which are more individualistic and those which are more collective?



Date of publication: 07.04.2009
ISBN: 92-831-0232-0
Order Code: S336
Number of pages: 16

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