What does research 2.0 mean to consumers in Asia Pacific?
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This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:
- Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in other parts of the world?
- How will Asia Pacific consumers respond to requests to: blog, upload images, to comment, to discuss, and to engage in online collaboration?
- Are there differences, in terms of Research 2.0, between cultures which are more individualistic and those which are more collective?
Date of publication:
S336Number of pages:
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