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|Author(s): Giorgio Licastro
Collection: WM3 - Worldwide Multi Media Measurement 2009
Keywords: Media Testing
|PDF version (download)|
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The Cross Media revolutionary Eurisko Media Monitor survey starts its third edition with further innovative solutions. This release also adopts the Dialogatore: a brand new device that GfK Eurisko has recently introduced in the Italian market. It embeds in an all-in-one tool a touchscreen computer, a barcode scanner, a voice recorder (to collect open ended), two cameras, a soundmatching meter. In the cross-media survey it is coupled with the EMM device to collect information about media exposure on a daily basis.