Single source multimedia audience measurement
The Eurisko media monitor

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Author(s): Giorgio Licastro
Collection: WM3 - Worldwide Multi Media Measurement 2009
Keywords: Media Testing

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The Cross Media revolutionary Eurisko Media Monitor survey starts its third edition with further innovative solutions. This release also adopts the Dialogatore: a brand new device that GfK Eurisko has recently introduced in the Italian market. It embeds in an all-in-one tool a touchscreen computer, a barcode scanner, a voice recorder (to collect open ended), two cameras, a soundmatching meter. In the cross-media survey it is coupled with the EMM device to collect information about media exposure on a daily basis.

Date of publication: 07.05.09
ISBN: 92-831-0233-9
Order Code: S337
Number of pages: 20

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