The French experience
Measuring the audience of a medium beyond its original form

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Author(s): Laurent Battais
Collection: WM3 - Worldwide Multi Media Measurement 2009
Keywords: Media Testing

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The cross-media audience measurement has been operational in France since December 2008. This new tool requested by the French media market is an innovative approach to quantify the media brand audience across media.

This presentation will introduce the tool and the first key findings after 7 months of launching

Date of publication: 06.05.2009
ISBN: 92-831-0233-9
Order Code: S337
Number of pages: 11

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