What do Wearable Devices Bring to Market Research?
Are wearable devices like Google Glass viable alternatives to mobile handsets for market research?

List of publications
Visual Description
Visual Description

Author(s): Alex Johnson
Collection: Digital Dimensions 2014 - (Online + Big Data + Social Media + Mobile) Research
Keywords: Media Testing, Neuroscientific Techniques , Innovation, Purchasing Behaviour

ESOMAR Best Paper Award 2013/2014
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but where the convenience of quick eye or wrist-level photography could provide additional benefits. It may be easier to capture images and they may be more representative of the experience – but might the quality and volume lead to difficulties with codification? We’ll assess the respondent experience, the types of image captured and how image recognition techniques we use for mobile image data could be applied. We’ll also report on the technology, covering usability, reliability and an initial view on integration to the data collection process.

Date of publication: 17.06.2014
ISBN: 92-831-0274-6
Order Code: 239299_16
Number of pages: 27

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: