Billion Dollar Baby
Leveraging Mobile Technology for Research Applications in India

List of publications
Visual Description
Visual Description

Author(s): Madhumita Chakraborty, Sandeep Arora
Collection: Asia Pacific 2010
Keywords: Ethnographic Research, Mystery Shopping, Retail Audit, Mobile /Cell Phone Research

ESOMAR Best Paper Award 2009/2010
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India’s diverse audience. The exhilarating growth in mobile phone penetration offers marketers and researchers an opportunity to tap into this burgeoning and fast evolving Indian audience – in a time-efficient and cost-effective manner. Yet adoption of mobile based research has been fairly limited worldwide, more so in India. This paper addresses these barriers and showcases mobile based applications that are increasingly gaining attractiveness for data collection, in or out of MR, within India.

Date of publication: 20.04.2010
ISBN: 92-831-0241-X
Order Code: 55209_11
Number of pages: 20

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: