Measurement of the mobile internet audience
A new method for a new media

List of publications
Visual Description
Visual Description

Author(s): Laurent Battais
Collection: WM3 - Worldwide Multi Media Measurement 2010
Keywords: Mobile /Cell Phone Research

PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

The mobile phone has become an indispensable tool during the course of our daily activities. Development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet. This media’s success in meeting the need for instantaneous searches for information, recreational activities and communications has been an incentive for developing new content offers especially suited for the mobile screen. The Telephony and Mobile Services Survey conducted by telephone with 11,500 individuals representative of a population aged 11 years and over, permits measurement of the rapid expansion of mobinautes in France.

Date of publication: 21.10.2010
ISBN: 92-831-0246-0
Order Code: 56363_04
Number of pages: 12

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: