Biofeedback and eye-tracking
The emotional and cognitive experience in store

List of publications
Visual Description
Visual Description

Author(s): Rosario Stingo, Francesco Gallucci
Collection: Retail 2007
Keywords: Neuroscientific Techniques , Eye Tracking

ESOMAR Best Paper Award 2006/2007
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

This paper provides key learnings of 'Parentesi', the project led by P&G Italy and 'Acqua e Sapone', the Italian drug specialist leader. The project aimed to design and to implement a new in store layout, leveraging on several in store retail mix variables, including categories layout, shelf layout and assortment and in store communication. The project assessment has been provided through two technologies able to track and evaluate emotional and cognitive experience in store: Biofeedback and Eye Tracking.

Date of publication: 19.02.2007
ISBN: 92-831-0204-5
Order Code: ESOMAR_paper_S319_01_Stingo_Gallucci
Number of pages: 17

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: