New frontiers for Neuroscience
Synaesthesia, a bridge to communication

List of publications
Visual Description
Visual Description

Author(s): Luigi Toiati
Collection: Qualitative 2006
Keywords: Neuroscientific Techniques

ESOMAR Best Paper Award 2006/2007
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

Synaesthesia is the branch of neuroscience that studies anomalies of perception: subjects who have a multi-coloured vision by listening to a voice, or see numbers and letters in colour, hear a sound by looking pictures, etc. The objective of this paper is to show how Synaesthesia, together with other techniques, constitutes an important bridge for communicating with those over 65 years. It identifies, in fact, ways that could be useful in extending the categories of products currently not available to the most 'self-sufficient' part of this group.

Date of publication: 08.10.2006
ISBN: 92-831-0199-5
Order Code: ESOMAR_paper_S314_01_Toiati.pdf
Number of pages: 9

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: