From Bricolage to Pho
Vietnam as a model for global influences and assimilations at meal times

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Author(s): Alison Dexter, Bach Ngoc Hieu An
Collection: Asia Pacific 2009
Keywords: Packaging / Design

ESOMAR Best Paper Award 2008/2009
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We must continue to adapt new models as market research plays a greater role across the production and marketing chain from innovation and new product development to packaging and point of sale. Like a great chef drawing on theory, practice, imagination and confidence, we must materialize a fine balance of art and skill to deliver an outcome akin to the perfect bowl of Vietnamese Pho, the culinary dish of broth, noodles and garnish. Come on a ‘pholicious’ journey as we showcase a methodology applicable across Asia Pacific and beyond.

Date of publication: 07.04.2009
ISBN: 92-831-0232-0
Order Code: S336
Number of pages: 21

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