Beyond research
The case for intuitive response and CRM feedback

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Author(s): Guido van der Mullen, Philip De Wulf, Emmanuel Verhagen
Collection: Congress 2007 - Excellence - Celebrating 60 years
Keywords: Projective Techniques, Mobile /Cell Phone Research

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What emotions are really, and how can we structure these emotions before assessing how we can actually measure them? Together with i-City, Psilogy is developing a profiling system that accounts for both behavior and emotion, taking into account the reality of the individual and enabling capture of the emotion (crucial in improving the predictive power of traditional behavioural analysis). i-City is a research lab for mobile applications and disposes of a panel of 4000 PDAs, managed by both VUB (University of Brussels) and KUL (University of Louvain). 

Date of publication: 19.09.2007
ISBN: 92-831-0208-8
Order Code: CON07_24
Number of pages: 17

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