How Does Your Cappuccino Feel?
Using synaesthesia to create a visually interactive experience of flavour

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Author(s): John Pawle, Dominique Delfaud
Collection: Congress 2013 - Think Big
Keywords: Semiotic and Cultural Analysis, Product Testing, Brand Research, Neuroscientific Techniques

ESOMAR Best Paper Award 2013/2014
ESOMAR Congress 2013 Award Winner - Best Case History
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This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and demonstrate how the data was used in contributing to the success of that business. Mane has worked with QRi Consulting (formerly CRAM International ) since 2008 to develop an innovative and more diagnostic approach to flavour testing by measuring emotional responses using the principles of Synaesthesia. This technique has now been used for taste testing in a number of different product categories in Russia, the UK, France and Germany. In this presentation we will focus on the latest test completed on instant flavoured cappuccino in the UK.

Date of publication: September 2013
ISBN: 92-831-0268-1
Order Code: 100508_26
Number of pages: 12

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