|Author(s): Michael Rodenburgh
Collection: 3D Digital Dimensions 2012 - (Online + Social Media + Mobile) Research
Keywords: Panels, Media Testing, Social Networks
ESOMAR Best Paper Award 2012/2013
|PDF version (download)|
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In an attempt to leverage social media data within the context of traditional survey research, ipsos otX is changing its approach to conducting research by focusing on socialised Research. socialised Research blends traditional mR techniques with forward-thinking social media and technology solutions to truly revolutionise our industry. today’s social media environment allows researchers to collect massive amounts of individual-level data; a trend that will continue across all digital devices in the field. this singular view of consumer data will change marketing research forever. socialised Research is about blending active, passive and interactive research methodologies. this presentation will outline lessons learned, guidelines and considerations for these new approaches to mR.