|Author(s): Xenia Montenegro
Collection: Age Matters 2005
Keywords: Business Trends, Society
ESOMAR Best Paper Award 2005/2006
|PDF version (download)|
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The population aged 50 years and older is poised to explode around the globe, because people born after World War II, the Baby Boomers, are moving into this age cohort and will reinvent aging. Boomers will definitely make their mark in a different and powerful way compared to the generations before them.
The Boomer footprint comes with longer life spans, changes in societal values, gains in medical science, and other technological advances on the planet.
This paper will describe trends uncovered by AARP, the leading organization for people aged 50 and older in the US.