Temporal dominance of sensations
Measuring concrete physical attributes as perceived by human senses
|PDF version (download)||
Members: EUR 0.00
The temporality of sensations has been acknowledged in the food industry and for a long time as a potential key driver of liking. However, no practical method was available until now for tracking down such a temporal sensory signal simultaneously on a number of attributes.
TDS fills this gap. We illustrate our methodology by a study on fragrances produced by Body Washes.
We were interested in knowing which concrete stimuli emanating from the product’s features are perceived as dominant and when.
Date of publication:
92-831-0213-4 Order Code:
S325_14Number of pages:
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Publications Services:firstname.lastname@example.org