Temporal dominance of sensations
Measuring concrete physical attributes as perceived by human senses

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Author(s): Brieuc de Larrard, Sandra Corneau
Collection: Fragrance 2007
Keywords: Statistic Analysis

ESOMAR Best Paper Award 2007/2008
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The temporality of sensations has been acknowledged in the food industry and for a long time as a potential key driver of liking. However, no practical method was available until now for tracking down such a temporal sensory signal simultaneously on a number of attributes.

TDS fills this gap. We illustrate our methodology by a study on fragrances produced by Body Washes.

We were interested in knowing which concrete stimuli emanating from the product’s features are perceived as dominant and when.



Date of publication: 14.11.2007
ISBN: 92-831-0213-4
Order Code: S325_14
Number of pages: 11

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