Growth in Global Consumer Markets
Developing Strategy for Where and When

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Author(s): Jeffrey Hunter
Collection: CEE research Forum 2012 - Global fuel for local boost!
Keywords: Statistic Analysis, Purchase Intent, Emerging Markets

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This paper describes an approach that can be used to create a global growth strategy for consumer packaged goods. The approach uses clustering methods and regression methods to guide the strategic choices of which markets to enter, and when to enter.

Date of publication: 26.03.2012
ISBN: 92-831-0256-8
Order Code: 61859_05
Number of pages: 8

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