The ESOMAR researcher paper archive is now open!
Members can sign in now for free access to the ESOMAR research paper archive
|Author(s): Jeffrey Hunter
Collection: CEE research Forum 2012 - Global fuel for local boost!
Keywords: Statistic Analysis, Purchase Intent, Emerging Markets
|PDF version (download)|
Members: EUR 0.00
This paper describes an approach that can be used to create a global growth strategy for consumer packaged goods. The approach uses clustering methods and regression methods to guide the strategic choices of which markets to enter, and when to enter.