Preparing for the New Era
How to adapt and sell in Latin America in the 21st century

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Author(s): Dan Hill
Collection: Latin America 2012 - Uncovering opportunities
Keywords: Statistic Analysis, Focus Groups, Advertising Research

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To adapt and thrive in an ever-evolving world, businesses in Latin America must be willing to look at alternative research methodologies to make sense of dynamic and complicated consumer segments. Of the new research techniques circulating and gaining traction, facial coding is the most battle-ready option available. By integrating facial coding into their current research arsenal, modern marketers across Latin America can access universal, spontaneous and abundant data that crosses race, class and gender divides, and gives them an honest perspective into buying behaviour with a higher ROI.

Date of publication: 3.05.2012
ISBN: 92-831-0259-2
Order Code: 62215_04
Number of pages: 13

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