|Author(s): Jochum Stienstra, Wim van der Noort
Collection: Congress 2008 - Frontiers
Keywords: Observational Research, Storytelling
ESOMAR Best Paper Award 2008/2009
ESOMAR Congress 2008 Award Winner - Best Methodological Paper
|PDF version (download)|
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A research without questions asked? The consumer in lead of moderation and analysis? Results in the form of consumer generated cartoons of archetypes and 200 consumer generated stories? Our presentation is exactly about this: a narrative project that helped the Dutch Government to better understand the perspective of the young consumer on drinking, driving & the designated driver. We will take you through the process and the results. Be ready for a paradigm switch!