Loser, hero or human being
Are you ready for emergent truth?

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Author(s): Jochum Stienstra, Wim van der Noort
Collection: Congress 2008 - Frontiers
Keywords: Observational Research, Storytelling

ESOMAR Best Paper Award 2008/2009
ESOMAR Congress 2008 Award Winner - Best Methodological Paper
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A research without questions asked? The consumer in lead of moderation and analysis? Results in the form of consumer generated cartoons of archetypes and 200 consumer generated stories?  Our pre­sen­tation is exactly about this: a narrative project that helped the Dutch Government to better understand the perspective of the young consumer on drinking, driving & the designated driver. We will take you through the process and the results. Be ready for a paradigm switch!




Date of publication: 26.09.2008
ISBN: 92-831-0224-X
Order Code: CON08
Number of pages: 20

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