|Author(s): Annelies Verhaeghe, Niels Schillewaert, Rudi Van Campenhout, René Hansen
Collection: Global Healthcare 2010
Keywords: Netnography (Analysis Of Web Behaviour), Text Analytics, Web Scraping
ESOMAR Best Paper Award 2009/2010
|PDF version (download)|
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This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over 39,000 unique online conversations, the natural language and sentiment of people towards the disease is demonstrated.