Health 2.0
Social media as the central nervous system for learning about epilepsy

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Author(s): Annelies Verhaeghe, Niels Schillewaert, Rudi Van Campenhout, René Hansen
Collection: Global Healthcare 2010
Keywords: Netnography (Analysis Of Web Behaviour), Text Analytics, Web Scraping

ESOMAR Best Paper Award 2009/2010
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This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over 39,000 unique online conversations, the natural language and sentiment of people towards the disease is demonstrated.

Date of publication: 03.03.2010
ISBN: 92-831-0240-1
Order Code: 54721_05
Number of pages: 16

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