|Author(s): Marco Bevolo, Nick Price
Collection: Brandmatters 2006
Keywords: Trend Spotting /Watching
ESOMAR Best Paper Award 2005/2006
|PDF version (download)|
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This paper proposes a social networking and Action Research approach to futures research in a time of transformative paradigmatic change. It is the underlying thesis of this paper that this situation calls for hybridization of methods from different fields.
The new approaches will change the dynamics of dialogue between opinion leaders and key stakeholders within the fields undergoing transformation.