Towards the evolutions and revolutions in future research

List of publications
Visual Description
Visual Description

Author(s): Marco Bevolo, Nick Price
Collection: Brandmatters 2006
Keywords: Trend Spotting /Watching

ESOMAR Best Paper Award 2005/2006
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

This paper proposes a social networking and Action Research approach to futures research in a time of transformative paradigmatic change. It is the underlying thesis of this paper that this situation calls for hybridization of methods from different fields.

 The new approaches will change the dynamics of dialogue between opinion leaders and key stakeholders within the fields undergoing transformation.

Date of publication: 08.02.2006
ISBN: 92-831-0292
Order Code: S308_02
Number of pages: 15

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: