Do new digital media change deeply ingrained behaviors in European digital consumers?

List of publications
Visual Description
Visual Description

Author(s): Idalina Cappe de Baillon
Collection: Digital Futures 2005
Keywords: Web Panel, Media Testing

PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

This paper describes various pieces of research carried out to explore the impact of new digital media on information gathering habits of digital consumers in the main European countries.

In particular, the author looks at one of the fastest growing new digital media in Europe, webcasting, and demonstrates which cultural preferences result in the definition of how this medium can or should be proposed to European digital consumers.

Date of publication: 01.03.2005
ISBN: 92 831 1373 X
Order Code: S294-02
Number of pages: 11

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: