Understanding the dynamics of quantity and quality of response in consumer online research

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Author(s): Paul Oosterveld, Michael Foley, Kyle Derr
Collection: Worldwide Panel Research Conference 2005
Keywords: Web Panel

ESOMAR Best Paper Award 2004/2005
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This paper explores the dynamics of online panel response behavior in terms of both quality and quantity.

The result is a set of learnings on ways in which panel usage, management and recruitment can be optimized to produce a high quality experience for both panel participants and end clients.

These learnings focus on ways in which to provide participant value, maintaining variety, communicating appropriately, creating communities and establishing ongoing quality control standards.




Date of publication: 17.04.2005
ISBN: 92 831 1375 6
Order Code: S296-12
Number of pages: 17

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