Attitudinal differences
Comparing people who belong to multiple vs. single panels

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Author(s): Brian Fine, Con Menictas, Dimitrio Casdas
Collection: Panel Research 2006
Keywords: Web Panel

ESOMAR Best Paper Award 2006/2007
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This paper addresses the representativeness of panellists who are in multiple panels as compared to those in one or a limited number of panels. In assessing data received from respondents on only one, a few, multiple panels and comparing the same data with information collected by CATI., we found major differences in the attitudes of those who participate on multiple panels, while the demographics may be similar, as compared with others in only one panel.

Date of publication: 08.10.2006
ISBN: 92-831-0202-9
Order Code: S317_03_CasdasFineMenictas
Number of pages: 25

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