Turning the super tanker
The migration from a postal to online methodology
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A case study describing the migration of a very large continuous household panel from a postal & CATI data collection methodology to an online and CATI data collection system. Topics Covered
- Why did we do it?
- What barriers did we have to overcome, both foreseen and unforeseen?
- What were the successes?
- What happened to the data?
- Clients and Panellists – the people affected
- Learnings for the Future – 21st Century continuous panels
Date of publication:
S332Number of pages:
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