Turning the super tanker
The migration from a postal to online methodology

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Author(s): Mark Van Walwyk, Catherine Garland
Collection: Panel Research 2008
Keywords: Web Panel

ESOMAR Best Paper Award 2008/2009
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A case study describing the migration of a very large continuous household panel from a postal & CATI data collection methodology to an online and CATI data collection system. Topics Covered

  • Why did we do it?
  • What barriers did we have to overcome, both foreseen and unforeseen?
  • What were the successes?
  • What happened to the data?
  • Clients and Panellists – the people affected
  • Learnings for the Future – 21st Century continuous panels



Date of publication: 24.10.2008
ISBN: 92-831-0226-6
Order Code: S332
Number of pages: 18

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