A holistic approach to the measurement of WOM
Its impact on consumer's decisions
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An holistic approach to the measurement of WOM and its impact on consumer’s decisions.There is a growing recognition of the power of word of mouth. Join us for a stimulating session in which we’ll share results from new research that takes a unique, holistic view of WOM and answers critical questions that can drive success for your brands in today’s word of mouth era
- How much of a force is word of mouth, really?
- What is the relationship between offline and online WOM? Is one more effective than the other?
- How well are marketers doing in using all the levers that can stimulate brand advocacy?
- What is the economic impact of word of mouth – especially as it relates to profitability?
Date of publication:
S337Number of pages:
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