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There have been two critical events in recent years that have had a profound effect on the market research industry. The first was the ‘internet’ – the advent of online as…
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Answers to Contemporary Market Research Questions provides new entrants to market research with a first point of reference in a fast changing industry. In market research, there are some k…
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High praise for the first ever handbook to address the practical use of online and social media as a research tool.A must read for: Market Researchers who want to increas…
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Out-of-home advertising is one of the oldest advertising media in the world. It is all around us on a day to day basis. The lack of a defined platform has made it difficult in the past for media re…
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A brand-new addition to the ESOMAR catalogue, Market Research Explained is for everyone who wants to understand what market research is all about. Unlike other ESOMAR publications, Market Res…
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EUR 175.00
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The fifth edition of the MARKET RESEARCH HANDBOOK has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The n…
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EUR 90.00
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“Market Research Best Practice - 30 visions for the future” is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event pro…
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Excellence in International Research 2006, the seventh volume in this annual ESOMAR publication series, incorporates a selection of the best papers presented at the ESOMAR Congress and ESOMAR…
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