Latin America has one of the fastest growing research sectors in the world and is becoming a protagonist in the centre of the globalisation process. Along with China and India it is set to keep on growing and turn the crisis of the recent past into an opportunity for development.
We are witnessing a new paradigm: Latin America with all its idiosyncrasies and ambiguities is going through a mind shift where success is considered a real possibility. Our Conference in Mexico City explored this paradigm shift from three angles:
Globalisation as a reality - Localisation as an opportunity;
Are you also interested in other ESOMAR publications? Research World magazine, ESOMAR industry reports, conference papers and on-demand video content are free as part of ESOMAR membership. Join ESOMAR today and gain an edge in business intelligence.