Display prices in :

Innovate 2008 - The pressure is on

Paper collection
PDF package (download) 
EUR 150.00
Members price: EUR 0.00

Sorry, this item is not available.

In today’s competitive battlefield, innovation is no longer an option…

Brands, organisations, categories, individuals, everyone is looking for the next best thing. Innovation is on top of the agenda for Brand Managers and Product Managers. There is a constant pressure to innovate (not just through new products but also through new brands, new positionings, new target groups, new packaging, etc.)

Innovation is BIG, innovation is HOT, but innovation as a concept is at the risk of becoming something that means 1000 different things to as many different people. In this conference we want to go back to the heart of the matter and explore innovation from 2 perspectives: 
  1. Research as a powerful driver of innovation for client companies
  2. Innovative developments in the market research industry

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: