The research industry as a whole is at the edge of a new era where clients and providers are looking for partnerships to invest in the future of business. At the same time, facts are showing us that an increasing number of clients question online research as a valuable decision-making tool… Has the online panel industry been too absorbed by its own issues and lost perspective? Time to zoom out and look at the bigger business spectrum whilst pushing for internal excellence!
At the ESOMAR Panel Research 2008 Conference, we want to place the Panel Research Industry in a broader context, exploring and confronting the roles of suppliers, agencies and end-clients. We want to take a step forward and create a positive platform for an industry that is still growing at the fastest rate of the Market Research industry.
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