In a world where individuality, independence and autonomy are often celebrated, a deep-rooted sense of belonging draws together people to work, play and live in real or virtual communities. The ESOMAR Qualitative Conference 2008 explores this new concept of intimacy and builds on some of the most forward thinking topics from last years edition. In Istanbul we will explore what it means to get close to consumers, clients and other disciplines, and the transformative effect this has on the qualitative discipline.
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