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The Global Healthcare sector has historically been fairly resilient to recessions, but it is not ‘recession proof’. The long-term prospects for the sector are good, as strong growth in emerging markets, an ageing population, and growing levels of lifestyle-related chronic diseases in the developed world drive demand. However, the industry dynamics are fundamentally changing. For instance: the application of Web 2.0 technologies and new marketing strategies are transforming the world of care delivery worldwide. The ESOMAR Global Healthcare 2010 conference focuses on innovation, market trends, and the role of research as the catalyst of this evolution.