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Everyone talks about the need for innovation, but does anyone ever talk about HOW to innovate? Although innovation strategies and theories are widely discussed – it seems the actual “how to” knowledge of innovating products and services are seldom shared.
The ability to quickly create and bring-to-market leading-edge innovations has become integral for gaining competitive advantage. In an economic downturn, the translation of customer insight into relevant products, services or business models has become paramount - making the role of the researcher more relevant than ever.
Innovate 2010 will explore the “mechanics” of innovating and showcase successful case studies and business practices from both researchers and companies to help you better manage, nurture and measure innovation in your organisation.