Congress 2014 was held in Nice, France with the theme of “What Inspires?” To inspire you we added new perspectives and options. Papers include case studies on “extreme consumers”, unconscious, neurological metrical data and information consumers generate in an oblivious manner, bringing brands alive, citizen feedback and public policy, generation clashes and many more. We have stories from the trenches with client-only papers and presentations providing you an exclusive inside view as they consist of client-driven content, not biased by research agencies. We have a record number of client papers lined up as well with representations from MasterCard, AOL, Nestlé, Toyota Motor Europe, Carrefour, Pernod-Ricard, O2 / Telefónica, Air France / KLM, Unilever, Pepsico, BBC, MTV Viacom, Oxfam, Cricket Australia, eBay, Coca-Cola, and others.
So in the end, “What Inspires?” Hopefully that is how you will approach the papers from this year’s ESOMAR World Congress: open, drawn into something new … ready to be inspired. This could be through consumer cases providing unexpected insights, newfound knowledge, methods that will make you conduct your next project or innovation efforts differently. We hope, you will bring the inspiration with you.