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Global Qualitative 2016

Paper collection
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EUR 150.00
Members price: EUR 120.00
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For thousands of years, stories have been the most powerful way for people to understand and communicate. The strongest stories have well-developed themes, engaging plots, memorable characters, well-chosen settings, and are told in a captivating and attractive style.

With Global Qualitative 2016, we shine a spotlight on skilled storytellers with captivating personalities, eventful tales and unforgettable endings!

From exploring the latest tools uncovering consumers' aspirations and motivations, to drafting the research plan to narrating the insight story at the boardroom table, this year’s 20th anniversary qualitative conference will captivate and inspire you with actionable learnings and plenty of networking.



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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

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