Asia Pacific Conference 2004 - Ready to play: Asia as a centre of global growth
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Asia pacific 2004
Asia Pacific host two thirds of the world’s population. Despite the current global slowdown, almost all Asian countries are now expecting positive growth in the years to come. Although the differences among countries are quite significant, Asia still has the capacity to be the world’s most dynamic region within the next decades.
At the ESOMAR Asia Pacific Conference 2002 in Singapore emphasis was given to the globalisation movement in the region. Globalisation will continue in Asia. It is an unstoppable trend in these fast growing and maturing markets, but again, in order to compete globally, Asian companies must show not only clean balance sheets and authentic managerial skills but a true ability to avoid the obvious cultural missteps.
The fifth ESOMAR Asia Pacific Conference will provide an opportunity for the Marketing and Market Research professionals to meet and update their knowledge on the developments and latest trends affecting business decisions in the region.
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