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Global Market Research 2015 is the 27th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountan…
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Global Market Research 2014 is the 26th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountan…
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There have been two critical events in recent years that have had a profound effect on the market research industry.<…
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Answers to Contemporary Market Research Questions provides new entrants to market research with a first poin…
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High praise for the first ever handbook to address the practical use of online and social media as a research tool.More information

Research world

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Research World - issue 29 - September 2011

November/December 2015

Social and opinion research goes beyond the wants and needs of individuals and looks to quantify and understand societies at large. Sometimes this takes the form of political persuasion, others understanding the needs of the most disenfranchised in any society. This can be some of the most challenging and rewarding research done by the industry.



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ESOMAR's Research Papers are conference presentations form world's leading marketing, advertising and market research professionals.
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