Research Papers

List of publications
Visual Description
Visual Description

ESOMAR's Research Papers are conference white papers from world's leading marketing, advertising and market research professionals.

ESOMAR members have full and free access to all papers over 18 months old. To access your archive of conference papers head over to MyESOMAR. If you are interested in becoming an ESOMAR member contact our membership team at

EUR 15.00
Members: EUR 12.00

Advanced Search

By Research process   By Industry
By Media   By Region
By Author   By Trends
By Country   By Keyword
By Professional Standard   By Conference
Case study   By Date

Your results Back

Sort by: date | Name


When Insights from Pain and Adversity can Lead to Positive Transformation

In this paper, we will explore the application of the framework of post-traumatic growth, to develop insights and support concepts for people suffering from chronic pain. We will share general...


The Way of Insight Beyond Technique

It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity – even if it’s only for a fleeting moment. But this is...


Planting a seed for behavioral change – shaping the future to happen now

In this article, we want to illustrate the huge untapped power of insights inbringing about behavioural change for individual and social good, in otherwords, getting people to make healthier lifestyle...


Making a difference with consumer insights

Commercial marketers use consumer insights, with varying degrees of effectiveness, to drive marketing strategy and actions. This presentation illustrates the power and pivotal role of consumer...

Results 1-4 of 4

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service: