Research Papers

List of publications
Visual Description
Visual Description

ESOMAR's Research Papers are conference white papers from world's leading marketing, advertising and market research professionals.

ESOMAR members have full and free access to all papers over 18 months old. To access your archive of conference papers head over to MyESOMAR. If you are interested in becoming an ESOMAR member contact our membership team at

EUR 15.00
Members: EUR 12.00

Advanced Search

By Research process   By Industry
By Media   By Region
By Author   By Trends
By Country   By Keyword
By Professional Standard   By Conference
Case study   By Date

Your results Back

Sort by: date | Name


A case of corporate communication through media synergy

The present case study illustrates an interesting example of cross-media synergy measurement applied to a corporate communication campaign by Telecom Italia, where advertising content and conversation...


A powerful mix

This paper describes the process used to create a data fusion between the Nielsen Media Research US National Peoplemeter sample and the Nielsen//NetRatings NetView panel, to create a database of TV...


A theoretical and empirical study of product placement quality

Based on expert, domain knowledge and experience, academic advice and guidance, as well as an extensive meta-analysis of existing advertising, awareness, involvement, and perception studies, iTVX, in...


Adding 'cell phone only' households in a radio measurement service

The authors present results from a study in which respondents were called on their cellular (mobile) phones to determine their levels of cellular dependence (e.g., cell-only or cell-casual...


Authentic Amplification or Echo Chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their...


Breaking News from the BBC

BBC World Service and User Research Lab, in partnership with the Centre for Digital Cultures of Leuphana University, have developed a digital ethnographic global network that observes...


Building Cross-Media Norms

The presentation will report on the results of a multivariate analysis of approximately 50 cross media advertising effectiveness studies, representing about 74,000 respondents. The results provide...


Canada’s cross media consumer database

As magazines are increasingly delivered in multi-platform digital formats, and the internet continues to grow as an advertising medium, the convergence of these two trends leads buyers and sellers to...


Circuits of cool

Teens and young adults around the world are multitasking like there’s no tomorrow. Our diary research among over 8,000 15 to 24 year olds suggests at least four activities are being done at...


Connecting with consumers.

The dreaded 'f' word (fragmentation) and pressures on budgets are the only two irrefutable facts in today's uncertain world of marketing. This isn't news but there is a greater need than ever to...

Results 1-10 of 125 | Next Page | Last Page

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: