Research Papers

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ESOMAR's Research Papers are conference white papers from world's leading marketing, advertising and market research professionals.

ESOMAR members have full and free access to all papers over 18 months old. To access your archive of conference papers head over to MyESOMAR. If you are interested in becoming an ESOMAR member contact our membership team at membership@esomar.org.

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18.11.2015

Makers Revolutionise Making

Based on ethnological research within the Berlin DIY scene, this study aims to throw light on the contemporary maker sub-culture. The trend of making has an impact on consumer culture: starting as a...


18.11.2015

How We Became Curators of Cool

We dare you to join us for a deep dive into the spirit of youth, the new ball game that the young creative forefront has created and how this will influence ways of doing research. Our presentation...


18.11.2015

Is Technology Eating Qualitative Research?

Never before have we had to think about every potential technology release as a way to incorporate new thinking, and ultimately new revenue into the business, and how to make it usable, insightful,...


18.11.2015

The Changing Role of Money

It's a Brave New World for financial services. Managing and moving money should be a right, not a privilege. That's one of the hallmarks of PayPal's inclusive and progressive vision. To help us bring...


18.11.2015

Mandala to Metamorphosis

The world of research and strategy is ever evolving. By learning to embrace this state of flux, researchers can move forward powerfully while staying grounded at their core, both personally and...


18.11.2015

Like, Share & Retweet

In 2014, Shell commissioned BAMM to conduct exploratory research to understand the complex interplay between the environment, customers and staff of Shell stations across the globe. BAMM carried out...


01.10.2015

A Butterfly's Wings: From Chaos to Opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics...


01.10.2015

Has Customer Centricity Been Lacking Empathy All Along?

Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically...


01.10.2015

Impact with a Twist...or the Winded Path from Insight to Action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) – supported by a multitude of actors...


01.10.2015

20:20:20 — 20 predictions for 2020

20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. There’s something for everyone in this...



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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org