Research Papers

List of publications
Visual Description
Visual Description

ESOMAR's Research Papers are conference white papers from world's leading marketing, advertising and market research professionals.

ESOMAR members have full and free access to all papers over 18 months old. To access your archive of conference papers head over to MyESOMAR. If you are interested in becoming an ESOMAR member contact our membership team at membership@esomar.org.

EUR 15.00
Members: EUR 12.00


Advanced Search


By Research process   By Industry
 
By Media   By Region
 
By Author   By Trends
 
By Country   By Keyword
 
By Professional Standard   By Conference
 
Case study   By Date
       

Your results Back

Sort by: date | Name

19.05.2016

Future-proofing a Tracking Study in Japan

Research should always be about putting the consumer at the centre of our thinking. Considering an acceleration of mobile platforms, now is the time to focus on developing "device-agnostic". In...


19.05.2016

Chinese Gen Y: The Generation of Opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of...


19.05.2016

How to Save Two Industries and Make a Little Money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population...


19.05.2016

Bringing Mindfulness into Micro Moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about...


19.05.2016

Indonesia's New Path to Purchase and it's All Mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian...


19.05.2016

Recall or Re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites? As part of HP's pursuit to understand the...


19.05.2016

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in...


04.2016

New Consumerism

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear...


04.2016

Illicit Trade

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World...


04.2016

Eat Fresh, Latin America!

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400...



Results 1-10 of 183 | Next Page | Last Page

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password


Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services:
publications@esomar.org